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Beta and sports have become inseparable.

Our tools, used by the most demanding professionals, are developed and produced to meet the highest standards in the world and continuously tested in the most stressful conditions.
For over 50 years, we have been proudly side by side with the greatest champions, which help us to constantly improve our products and confirm the highest level of quality.

Passion for sports runs in the veins of a family who have been actively supporting competitions of every type and level for 50 years, proud of having introduced the concept of sports sponsorship to the Italian market in the 1970s.
In those years Beta tools recognized the strength and visibility its name would gain in combination with a Formula 1 racing team. In 1975 Vittorio Brambilla rewarded that intuition with a historic victory at the Austrian Grand Prix.